Siddharth Dwivedi, Cofounder and Head of Growth, XOR Labs said, “We focused on the fundamentals from the first day. We didn’t try to overhaul the ad account structure. Instead, we built upon what was already working. Abhishti is truly a representation of India’s diversity. A lot of celebrities are Abhishti’s customers. While that is a validation for the founder and its team, for a performance marketing team this means there’s an opportunity for the brand to go big.”
He also added, “People were responding to specific products and price ranges better than the others. We used this information with our in-house technology to scale certain product catalogs. Abhishti’s team has been extremely supportive. We are expecting to build upon success of the past year and double the revenue in 2023 using the same strategy.”
Rakesh Sareen, Founder and CEO, Abhishti, said, “XOR Labs has been pivotal to our growth. During the festive season, they took our ROAS to 4.5 and that’s healthy for us at scale. The team is fantastic under the leadership of Nitan Jain. Our focus this year is to keep scaling with XOR Labs and ensure our growth stays intact month-on-month.”
About XOR Labs:
XOR Labs is a performance marketing agency that specialises in scaling. The Chandigarh-based agency has managed over Rs 200 cr in ad budget working across D2C, ecommerce marketplaces, edtech, healthcare, wellness, and real-money gaming categories. Some of its major clients include Fantasy Akhada, Fitelo, Hyugalife, Abhishti, Numeric UPS, Nurture Farm, and Airmeet.