Xinhua Silk Road: Chinese liquor maker Wuliangye holds 26th Annual Convention

During the event, the company’s performance in 2022 was briefed. Data showed that in the first three quarters of this year, Wuliangye chalked up 55.78 billion yuan (about 7.99 billion U.S. dollars) in revenue, up 12.19 percent year on year, garnering net profit of 19.99 billion yuan, up 15.36 percent year on year.

According to the company, Wuliangye has maintained double-digit growth in its brand value for five consecutive years to the current 364.62 billion yuan, which makes it the only brand awarded “the best performance brand in the year of 2022” in the Chinese baijiu industry.

Guests attending the events all thought highly of the brand’s achievements and hoped it make more contributions to the high-quality development of the industry.

A series of awards were also unveiled during the event to show gratitude to Wuliangye’s brand operators and strategic partners.

Zeng Congqin, Chairman of the Board of Wuliangye, said that the company will continue to build itself into a world-class liquor producer advanced in products, brand, innovation and governance, to contribute to the country’s modernization and people’s pursuit for better life.