“We’ve been fans of twigs for years,” say Viktor&Rolf designers Viktor Horsting and Rolf Snoeren, “and we’re happy to welcome her to the Viktor&Rolf family. Not only is she one of today’s biggest pop stars, she’s also hugely creative. She’s an icon and absolutely the right personality for GOOD FORTUNE.”
“I’ve always loved perfume,” says FKA twigs. “Scent has always been an integral part of my sensory world and being able to creatively collaborate with Viktor&Rolf on this project has been very fulfilling. I feel there’s this bond that unites us. Becoming part of their universe feels like magic, a dream come true.”
Following the ongoing success of FLOWERBOMB, launched in 2005, Viktor&Rolf unveils GOOD FORTUNE. With this major new statement, the brand has created a fragrance that expresses modern spirituality, resonating with those who are on an inner path to discover the essence of their being, sending out an invitation to women wanting to embrace their inner modern mystic, to follow their own path and to create their own destiny.
FKA twigs will feature in a mystical ‘new-genre’ campaign film directed by Andrew Thomas Huang, to be released later this month. Legendary fashion photographers Inez & Vinoodh created the campaign’s magnetic still photography.
The campaign’s soundtrack, “Killer” was tailor-made for the campaign by FKA twigs and will be officially unveiled in conjunction with the GOOD FORTUNE campaign.
Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by Dutch fashion artists Viktor Horsting and Rolf Snoeren, recognized and respected for its provocative Haute Couture and conceptual glamour. Viktor&Rolf approaches olfactory development in the same way as it does fashion: with meticulous technical refinement, continuously evolving scents and bringing them to new, unparalleled heights, making the impossible possible.