“The year ahead looks promising despite all the challenges caused by a two-year pandemic,” said Eric Holmen, Chief Executive Officer of Splash. “Our latest report indicates more enthusiasm than ever for taking advantage of business events, as more people plan to attend in-person, virtual, or hybrid events in 2022. If companies want to host more effective, impactful events, they must invest in the right technology to deliver streamlined event marketing and execution.”
Getting Back to Business: An Outlook on Events in 2022 provides insight on how companies and event professionals have adapted to changes in the meetings and events industry over the past year and the tools they adopted to develop a successful event strategy. Other key findings include:
An in-person rebound is coming: 50% of companies plan to host more in-person events in 2022.
Virtual events are here to stay: 92% of companies continued hosting virtual events even when in-person events resumed, and 46% plan to host more virtual events in 2022 than they did in 2021.
Hybrid events are part of the new normal: 79% of companies expect to host hybrid events in 2022.
It’s time to invest in technology: 67% of companies use the same event technology as before COVID-19 and 59% plan to increase their investment in 2022.
A budget bounce: 38% of companies increased their event marketing budgets compared to only 28% in 2020.
The report concludes that as the events landscape evolves, companies must embrace new technology and solutions to create memorable experiences for attendees and achieve measurable business results. More than two-thirds of companies are still using the same event marketing tools they had in place pre-pandemic, yet in an environment defined by virtual and hybrid events, those tools are no longer sufficient. Whether planning small, large, virtual, or in-person events, investing in the right technology will be critical for improving event ROI, lead generation opportunities, and sales pipeline success.
For more information about Getting Back to Business: An Outlook on Events in 2022 or to speak with Eric Holmen, Chief Executive Officer of Splash, please contact Sylvia Kindlain at firstname.lastname@example.org.
About Splash Splash provides event marketers and field marketing teams with the tools they need to design, create, and execute virtual, in-person, and hybrid event programs that create memorable experiences, engage attendees, and drive business value. The Splash platform empowers users to easily create branded, connected, and compliant event programs in minutes or hours, not days or weeks. By marrying data, design, and intelligent automation, Splash helps companies market, measure, and scale their event programs in previously impossible ways. See why Fortune 500 companies choose Splash to power their events at www.splashthat.com.