Marking the official opening, Tony Singh said: “Scotland is rich with exceptional quality food and drink, and it is wonderful to see that being celebrated at the new distillery experience. Scotch whisky is the country’s leading export to the world and a magnet for international tourism. It is great for Scotland to see Scotch whisky brands like The Singleton making the connection between their delicious single malt and Scotland’s rich larder of local produce.”
Located at the beginning, or end, of the NorthCoast500 – Scotland’s answer to Route 66 – The Singleton is perfectly situated to round off any visit to the Scottish Highlands.
Barbara Smith, Managing Director of Diageo‘s Scotland Brand Homes, said: “The Singleton is one of the most exciting single malt brands in the world and we are delighted to be opening the doors to the brand’s new home at Glen Ord Distillery. Our £185million pound investment in Scotch whisky tourism is designed to put Scotland at the forefront of the global trend in food and drink tourism by giving consumers a truly world-class experience at our distilleries. This is just the start of an incredible summer of Scotch whisky investment, with Talisker and Caol Ila also launching new visitor experiences, and we want to use that to build momentum in the recovery of Scottish tourism.”
The Singleton is the latest distillery and visitor experience to open as part of Diageo’s investment in whisky tourism in Scotland. Glenkinchie, Clynelish and Cardhu distilleries have recently re-opened as part of the ambitious project which reimagines the traditional whisky tour experience. The centrepiece of the investment programme, the Johnnie Walker Princes Street global visitor attraction, opened in Edinburgh in September last year.
Building a modern visitor experience that is inclusive was also integral to the planning and Diageo worked closely with Euan’s Guide, a disabled access charity to make The Singleton more accessible, including one of the only Changing Places toilet in the region. The Singleton holds a Green Tourism Gold Award – the highest sustainability accolated for a visitor attraction.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
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