Netcore Cloud’s Study of 100 Billion Emails: Dating Industry Witnesses Highest Click-to-Open Rate at 11%

The report highlights how email has prevailed to be one of the most effective ways to connect with consumers across brands. It also reveals proven strategies to overcome email marketing challenges in different verticals and the key areas to focus on for improvement.

Speaking about this launch Kalpit Jain, Group CEO, of Netcore Cloud said, “Despite the rise of other messaging platforms, email is still the real deal for reaching and meaningfully connecting with your audience. 2022 witnessed a global rise in adopting AMP emails that work as powerfully as a website or an app. The wave will continue and interactive AMP emails, hyper-personalized by the power of zero-party data, will take center stage. To help marketers prepare for the uncertain times ahead, we have created the Email Benchmark Report 2023. Brands have a clear direction to benchmark their email marketing performance against global peers.”

Key highlights of the Email Benchmark Report 2023:

95% of users do not click on website redirect links placed inside emails

Static emails with CTA links are a thing of the past. Most users look for instant task completion with minimal effort.

Best practices to improve opens

In the mobile dominant world, the optimum subject line length with the highest open rates is 30-35 characters with spaces. Lines beyond 36 characters get automatically truncated and abruptly break the description.

Best practices to improve clicks

Adding images, GIFs, or videos in emails is a time-tested method to improve engagement.