MuscleXP, a leading sports nutrition brand, adds a gym-accessory brand, DrFitness+ to its portfolio

Developed for various workout categories, including yoga, Pilates, strength training, and recovery, the DrFitness+ fitness supporting collection has an uplifted look and feels to fit absolutely for at-home workouts. Health and fitness were uniquely placed to lean into the at-home fitness bang to meet its audience where they were during the pandemic – in their living rooms and on social media. The pandemic has also altered how its audience considers fitness, as they favour at-home workouts rather than being outside hitting the gym.

“With MuscleXP, we’ve helped people keep their bodies moving and getting stronger, and the DrFitness+ equipments line mark our latest brand expansion,” said Sahil Mehta, Managing Director & Founder of MuscleXP. He added, “All the products are inspired by top-performing fitness and wellness content. Our ultimate goal is to better our audiences’ lives by providing real utility and their fitness while being on the wellness journey.”

About MuscleXP

MuscleXP has a diverse portfolio of products, with 150 Stock Keeping Units (SKU), ranging from protein powders, weight management supplements, fish oil supplements, and multivitamins among others. The brand has grown at the average rate of 70-100% since its inception in 2018, bucking the pandemic as well. Eyeing the rapidly growing sports nutrition market in the country, MuscleXP aims to widen its portfolio with more additions in the coming months, ranging from vegan powders, as well as complete health supplements.

Website Link: https://www.musclexp.com

Photo:https://mma.prnewswire.com/media/1845020/MuscleXP_DrFitness.jpg

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