A brand established on the founding principles of Honesty, Natural and Safety, Mamaearth believes that goodness starts with the small things that each one of us can do every day. It resides in the little choices we can make in our daily lives. The brand added goodness inside their products by being animal cruelty-free (PETA certified), toxin-free, plastic positive and through the plant goodness initiative. It was time to celebrate goodness inside others by celebrating the Beautiful Indians.
Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is Asia’s first brand with Made safe certified products that offer toxin-free & natural baby care, and personal care products. Driven by innovation and using the best of nature and science, the brand caters to all personal care needs of young, aspirational and increasingly conscious Indian consumers. In a short span of 5 years, Mamaearth has created a product portfolio of 140+ products packed with goodness inside, has reached over 5 million customers in 500 Indian cities servicing 14000 pin codes, and is the fastest-growing FMCG brand in India. Mamaearth products are available onwww.mamaearth.in, major eCommerce platforms like Amazon, Nykaa, Flipkart and over 30000 point of sales across the country.
ABOUT HONASA CONSUMER PVT LTD
Honasa Consumer Pvt Limited (HCPL), is a digital-first consumer brands company creating the FMCG conglomerate of the future. A company built on the values of Honesty, Natural ingredients and Safe care, HCPL caters to the needs of millennial consumers through innovative products, evolved propositions, direct to consumer marketing, and e-commerce fulfillment. Currently catering to over 1000 cities in India with brands like Mamaearth, The Derma Co., Ayuga & Aqualogica, HCPL is building an ecosystem that helps benefit the consumers and community at large. Backed by Sequoia, Sofina Ventures SA, Evolvence, Fireside Ventures, and Stellaris Venture Partners, HCPL has become a billion-dollar personal care House of Brands in just 5 years.