Catherine Fang, Executive Vice President of Hisense International, said: “Our technology is designed to provide the best audio and visual experience possible. With a commitment to innovation and cutting-edge technology, Hisense will continue to provide consumers with opportunities to give people joyous moments, whether that’s with their loved ones, or for a moment of individual solace.”
The research focussed on Britons’ attitudes to popular TV series – and their theme tunes – and the effect those views have on TV purchasing decisions. Half (49%) of those surveyed for the study watch their favourite shows to relax, and a third (30%) do it as a way of family bonding.
Considering this, it is unsurprising that so many UK households were found to be planning to upgrade their televisions (34%). Picture quality (73%), size of screen (70%) and sound quality (58%) were found to be the biggest priorities among consumers considering a purchase.
Television was widely recognised as playing a key role in British culture, with nearly a third (29%) saying it was a “national pastime” and the same amount claiming that watching good television made them happier.
With the already-announced ULED X and U8 coming to the UK soon, Hisense hopes to provide more high-quality products to establish itself even more firmly in the UK and internationally and bring the ultimate experience to consumer’s life.
Hisense is a leading global home appliance and consumer electronics brand. Hisense’s business covers multimedia products (with a focus on Smart TVs), home appliances, and IT intelligent information. Recently, Hisense has grown rapidly and is now operating in more than 160 countries.
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