Adam Gerhart, Global CEO, Mindshare, said: “This is a journey we’ve been on for the past year with many clients who have been demanding more diverse media services to drive their growth. The merger delivers seamless access to Neo’s digital-first capabilities and a relentless focus on performance models to accelerate Good Growth. For our teams it means more opportunity and the ability to create greater impact across the world. I’m delighted to partner with Neo CEO Nasreen Madhany as we complete the integration of the two businesses and move into a new future together.”
GroupM is the world’s leading media investment company, responsible for more than $50B in annual media investment through agencies Mindshare, Wavemaker, EssenceMediacom, and m/SIX. GroupM’s portfolio includes Data & Technology (Choreograph), Investment, and cross-channel performance solutions (GroupM Nexus), all united in the vision to shape the next era of media where advertising works better for people. By leveraging the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. Discover more about GroupM at www.groupm.com.