Speaking on the film, SujitPatil, Vice President and Head- Corporate Brand and Communication, Godrej Industries Limited and Associate Companies said, “Humanity, respect and dignity are integral to one’s nature. The new digital film #RespectAllBandhans aims to spread a message to not only pledge love and protection for our siblings on this Raksha Bandhan, but also to extend this love and respect to every single person everyday as they too are someone’s loved ones. It is this goodness that will make our Nation even more stronger.”
This video will be amplified by digital content creators who will take the pledge and spread the message, by Godrej’s media partners who will put it up on their respective platforms and by the business partners who will amplify it on their social media assets.
About Godrej L’Affaire:
L’Affaire is Godrej’s very own brand-agnostic lifestyle platform, bringing together Godrej brands as well as external complementary brands leading the lifestyle category. L’Affaire includes workshops during the day with experts and the evening is defined by an invite only soirée that is abundant with a myriad of experiences. While originally meant as an event that takes place every year / bi-yearly, the property has now evolved into a digital platform of its own that propagates the best of forward thinking lifestyle and trends.