Envigo works with a proprietary network of existing experts – SMEs, professionals in the field, and experienced journalists and writers – to cater to business niches. The firm has created a inhouse software platform for managing writers, editors, projects and clients – all in one place. For each new industry or client, Envigo recruits experts onto its network. Writer and editor recruitments are now robust workflows that have proven to be hugely scalable. There are no geographic or time constraints – work whenever and from wherever – and that has kept content creation on time, and as per the spec provided in quality and quantity. The whole program is managed by monitoring bespoke KPIs – Acceptance ratio, Editing ratio and Turnaround times – which are used to rank and reward writers.
“Envigo delivered what we needed – Content at Scale, which was a key requirement for Kenko Health,” says Aniruddha Sen, Founder, Kenko Health, India’s leading online health care provider.
Along with Kenko Health, Envigo has provided scalable quality content to Unacademy, Careers360, ExtraMarks and IndusInd Bank, amongst others.
What is next for Envigo
Envigo has an internal software platform that is used to manage large volumes of content generation, editing and approval. The company plans to invest further in this platform and make it available as a content creation platform for its clients.
Envigo (www.envigo.co.in) is a digital agency based in New Delhi. It has over 100 employees and works with clients from India, UK, USA and New Zealand. Its services include digital marketing, content production and management, and web development.