At the Beginning of 2022, Artmarket.com will publish a comprehensive report on NFTs and their impact on the art market.
Using the experience of its various departments, Artprice compares NFTs with the market for multiples (lithographs, prints, serigraphs, etc.) in the 20th century.
It was traditionally believed that multiples weakened artists whose markets were already established. This belief was essentially based on a technical and scientific reality: it was not possible to control with absolute certainty the number and quality of prints/multiples in circulation. As a result, prints/multiples are often considered the poor cousins of the art market.
Another interesting fact to consider before pursuing this comparison is liquidity. In reality, if you want to buy an artwork that you can be sure to sell within a year, you need to pay at least €20,000. In 2021, if you are looking for exit liquidity within a month, you need to pay at least €50,000.
NFT artworks, because they represent a complete paradigm shift, challenge the whole traditional economy of the art market. Indeed, the NFT revolution, which undermines all the barriers inherent to the mores, customs and standards of the traditional art market, is now clearly approved by a broad consensus of users, collectors and creators, and notably, by whole communities of artists themselves.
Blockchain technology, via ‘smart contracts’, allows the issuance of ‘non fungible tokens’ with scientific certainty about their origin, their number and indeed about their every detail. This instantly affords confidence to the art market which, under these conditions, accepts the creation and circulation of multiples, which, in the past, might have weakened the artist’s market.
But, the NFT revolution doesn’t stop there. It is now based on digitally-certified issues that, thanks to blockchain, no-one can divert. For example, this allows a recognized artist (with an established price range) to issue a large number of NFTs forming a collection of digital works that become a sort of dialogue with his/her public. This interactivity will attract new collectors to the artist’s universe/metaverse. The artist will then be able to see his/her income and notoriety grow, without damaging his/her reputation and relationship with the art market’s key players.
According to our cross-checked calculations based on a large range of criteria and considerations, this radical transformation of the art market is likely to grow the population of art collectors from approximately 120 million today (with an average age of 54) to more than 900 million buyers of NFTs (and who knows what other artistic formats…) with a much younger and much more varied sociological profile.
Put simply, there exists today a whole generation of humans that has always lived with digital technology and completely understands that art NFTs are a sought-after, rare and speculative product surrounded by hype and considered avant-garde, and affording a degree of digital social recognition… and neither the hip factor, nor the modishness, nor the speculative aspect are a problem for this generation.
In addition, in 2021, digital media are absolutely everywhere: smartphones, smartTVs, tablets and computers, number in the billions. These high definition screens, now with very low power consumption due to MicroLEDs with deflationary prices, are increasingly prevalent in our daily lives, both in the private, and professional spheres, and in public spaces like airports and shopping centers, etc..
NFT Art has been conceptualized to penetrate into everyone’s daily lives, in an ‘ultra-democratization’ of art, without loss of rarity and quality. The revenues generated by this historic change are already spectacular, as we saw with the result of Beeple,alias Mike Winkelmann, ($69.3 million) at Christie’s, already rivaling historical auction records for physical works. These results are playing a spearhead role for this new world.
In addition, the new buyers of NFTs can engage in a form of double speculation: on the one hand, there’s the artwork which is a thousand times easier to sell (on an NFT platform) than the multiples of the last century; and on the other hand, there’s the fluctuation in the value of the cryptocurrency in which its value is denominated. This is a significant factor as it adds the possibility of economic gain to the pleasure of accessing art.
Through its expertise in the art market, Artprice by Artmarket has the ability to ‘bring out’ thousands of communities of artists (with known market prices) originating from recent trends like Street Art (whose visual works seems to have been born for NFTs) among others, or even more fringe trends like performance art, which has been always excluded from the mass market.
With Artmarket.com smart contracts, the artist or his/her beneficiaries and Artmarket.com will receive recurring income from the NFT artwork, from its primary issue to its various transactions on the secondary market.
What Artmarket.com brings to the NFT market is its guarantee as world leader in art market information along with its expertise, its extreme technological discipline and the strict terms in the metadata of its smart contracts, thereby creating the necessary conditions for the success of this new revolution in the art market.
The DNS artpricecoin.com, filed in December 2017 (along with all the corresponding names) illustrates Artprice by Artmarket’s early awareness of this paradigm shift to NFTs and cryptocurrencies.
As a global phenomenon, the advent of NFTs within a blockchain environment has parallels with the world of music. In its very early days, music was only available to those who went to listen to it. This changed with the technical capacity to record and reproduce sound on different media.
That technological advance democratized music, infinitely multiplying the listening possibilities. The number of musicians as well as the number of music enthusiasts literally exploded, generating colossal financial flows and profits within what is commonly called ‘the music industry’, which, at the end of 2021, had nearly one billion paying subscribers, thanks to digital technology.
With the arrival of NFTs, the paradigm shift in the art market is at least comparable. This change will take us towards a mass art market, but one that will always retain a certain elitist quality (like all cultural markets).
Through exchanges between Artprice by Artmarket and internationally renowned artists (and others) and/or their beneficiaries, we have become acutely aware of a strong demand to exploit the NFT medium in a carefully considered manner. And awareness of the potential of NFTs in the blockchain environment already appears to be very widespread.
For artists, past and present (768,000 artists are referenced and priced on Artprice by Artmarket), the NFT phenomenon represents a very powerful growth driver. Artists are the central core on which the whole art market is based and they will now apprehend the future of the art market, and their own futures, from a very positive angle within the Artmarket.com universe, which will progressively transform into a metaverse.
Artmarket is a global player in the Art Market with, among other structures, its Artprice department, world leader in the accumulation, management and exploitation of historical and current art market information in databanks containing over 30 million indices and auction results, covering more than 770,000 artists.
Artprice by Artmarket, the world leader in information on the art market, has set itself the ambition through its Global Standardized Marketplace to be the world’s leading Fine Art NFT platform.
Artprice Images® allows unlimited access to the largest Art Market image bank in the world: no less than 180 million digital images of photographs or engraved reproductions of artworks from 1700 to the present day, commented by our art historians.
Artmarket with its Artprice department accumulates data on a permanent basis from 6300 Auction Houses and produces key Art Market information for the main press and media agencies (7,200 publications). Its 5.4 million (‘members log in’+social media) users have access to ads posted by other members, a network that today represents the leading Global Standardized Marketplace® to buy and sell artworks at a fixed or bid price (auctions regulated by paragraphs 2 and 3 of Article L 321.3 of France’s Commercial Code).
Artmarket with its Artprice department, has been awarded the State label “Innovative Company” by the Public Investment Bank (BPI) (for the second time in November 2018 for a new period of 3 years) which is supporting the company in its project to consolidate its position as a global player in the market art.