Gini Majumdar, from Kolkata writes “My fifth puja without my son, as he is out of Kolkata for five consecutive years, three years in Bangalore and last two years in Glasgow. Missing him, and hope he joins us next year”
TOI & Languages Brand Director Kaustuv Chatterjee says “TOI, India’s most trusted news brand, has always celebrated the incredibly rich socio-cultural fabric of our country. Durga Puja is one of the largest festivals in the nation, in which people from all sections and communities participate and come together, not just Bengalis, to seek Durga Ma’s blessings. ‘Maa Aaschen. Tumi kothaye? Phirey Esho Kolkata’ is created for Durga Puja to celebrate and reinforce this value of coming together, more so with those most precious to us. The campaign is about celebrating togetherness even if they are miles apart from family and friends because our festival teaches us to celebrate ‘life’.”
This year the video has been scripted by music director, singer, lyricist Anindya Chatterjee, the video talks of Puja and how everyone carry the festivals in their hearts wherever they go, much like their loved ones.